Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Burberry's Sales Fall 27% in Last Quarter

The luxury house pulled its final dividend as full-year revenue dipped 3 percent to £2.63 billion ($3.21 billion).
Burberry store in Regent Street, London | Source: Shutterstock
By
  • Reuters

LONDON, United Kingdom — Britain's Burberry said the luxury industry could take some time to recover from the Covid-19 pandemic as it reported a 27 percent drop in comparable sales in the final quarter of its year, which ended with about 60 percent of its retail stores closed.

The company said given the uncertain outlook it had pulled its final dividend and would review future payouts at the end of its 2021 financial year.

Burberry, like other high-end fashion labels, saw the early impact of the coronavirus crisis in late January when sales in China, one of its most important markets, started to fall sharply.

As the pandemic spread to Europe and North America, it said it suffered very significant losses in March in those regions, with all of its stores there closed by the end of the year.

ADVERTISEMENT

Chief Executive Marco Gobbetti said Burberry was making strong progress in its strategy to reposition the brand, with sales growing ahead of expectations, prior to the coronavirus.

"Since then, the global health emergency has had a profound impact on the world, our industry and Burberry but I am very proud of the way we have responded," he said on Friday.

"It will take time to heal but we are encouraged by our strong rebound in some parts of Asia and are well-prepared to navigate through this period."

Burberry reported full-year revenue of £2.63 billion ($3.21 billion), down 3 percent, and pro-forma adjusted operating profit of £404 million, down 8 percent at constant exchange rates, for the year to March 28.

By Paul Sandle; editors: Costas Pitas and Michael Holden.

In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Do Watch Buyers Really Care About Sustainability?

IWC’s chief executive says it will keep leaning into its environmental message. But the watchmaker has scrapped a flagship sustainability report, and sustainability was less of a focus overall at this year’s Watches and Wonders Geneva.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024