The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Chanel is moving ahead with plans to stage its Metiers d’Art fashion show next month, but is scuttling plans to invite an in-person audience due to France’s nationwide lockdown to stall the spread of Covid-19.
The show, set to be filmed December 1st at the Chateau de Chenonceau in France’s Loire Valley, will be streamed online December 3.
Chanel’s Metiers d’Art collection aims to spotlight craftsmanship from more than a dozen top-end suppliers the Paris-based company has acquired over the years, including feather specialist Lemarié, embroiderer Lesage, and Scottish knitwear brand Barrie. The brand has frequently staged glitzy destination shows for the annual outing in cities like New York, Tokyo, Moscow and Hamburg.
France’s coronavirus numbers have fallen from their peak earlier in November, and lockdown measures including the closure of all non-essential retail could loosen from December 1. But restrictions are not expected to be fully rolled back. Daily new cases remained as high as 21,150 Thursday.
The luxury goods maker is seeking pricing harmonisation across the globe, and adjusts prices in different markets to ensure that the company is”fair to all [its] clients everywhere,” CEO Leena Nair said.
Hermes saw Chinese buyers snap up its luxury products as the Kelly bag maker showed its resilience amid a broader slowdown in demand for the sector.
The group’s flagship Prada brand grew more slowly but remained resilient in the face of a sector-wide slowdown, with retail sales up 7 percent.
The guidance was issued as the French group released first-quarter sales that confirmed forecasts for a slowdown. Weak demand in China and poor performance at flagship Gucci are weighing on the group.