The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Michele Di Pierro, owner of International Brand Firm Ltd. (IBF) — which exploited international trademark law to manufacture knockoffs of the streetwear brand’s look and logo in countries including (but not limited to) Italy, Indonesia, Singapore and Spain — has been sentenced in a British court to eight years of jail time in connection with a case filed by the Supreme brand, according to The Fashion Law. His son, Marcello, was sentenced to three years in connection with the same case.
IBF’s Supreme Italia played off of the “first-to-file” trademark system existing in several countries — which has governing intellectual property bodies issue trademark registration to companies which file applications first, rather than the companies which use the mark commercially first, making Supreme Italia’s widespread production of Supreme-branded goods and stores “legal fakes.”
Joan Kennedy is Editorial Associate at The Business of Fashion. She is based in New York and covers beauty and marketing.
The designer has always been an arch perfectionist, a quality that has been central to his success but which clashes with the demands on creative directors today, writes Imran Amed.
This week, Prada and Miu Miu reported strong sales as LVMH slowed and Kering retreated sharply. In fashion’s so-called “quiet luxury” moment, consumers may care less about whether products have logos and more about what those logos stand for.
The luxury goods maker is seeking pricing harmonisation across the globe, and adjusts prices in different markets to ensure that the company is”fair to all [its] clients everywhere,” CEO Leena Nair said.
Hermes saw Chinese buyers snap up its luxury products as the Kelly bag maker showed its resilience amid a broader slowdown in demand for the sector.