Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Modes Hires Simon Whitehouse, Plans London Store

Milan retail store Modes.
New chief executive Simon Whitehouse will oversee the opening of Modes' first London boutique later this year, adding to a network of stores across Italy, France and Switzerland. (Modes)

Italian retailer Modes has appointed Simon Whitehouse chief executive. Whitehouse, who previously led communications firm Reference Studios and JW Anderson, will take the reins from Aldo Carpinteri, who founded the retailer, then called Stefania Mode, in Trapani, Sicily in 1971.

Modes plans to open its first boutique in London later this year, adding to more than 20 stores across Europe, in glitzy resort towns in Italy, France and Switzerland, as well as Paris and Milan.

With the new store, set to open on Conduit Street in Mayfair, “Modes will be in a unique position, being able to offer visibility and community in the European fashion capitals of Milan, Paris and London,” said Whitehouse. “No multi-brand concept store has ever done that.”

The move comes in a brutal environment for multi-brand luxury retailers, as aspirational customers pull back on spending and key brands reduce their wholesale distribution, though Modes’ exposure to wealthy shoppers in destinations like St Moritz, Porto Cervo, Portofino, Gstaad and Forte dei Marmi, may provide it with a degree of insulation.

ADVERTISEMENT

Learn more:

How to Recession-Proof Independent Retail

Even in a tough economy, small stores can remain competitive by scaling their private labels, testing new retail concepts and offering brands consumers can’t find on Farfetch or in Selfridges.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

The Existential Threat to Independent Brands

This week, The Vampire’s Wife announced its closure and Dion Lee called in administrators, only days after Mara Hoffman said it was shutting down and Roksanda narrowly escaped administration. Many more may follow.


How Chopard Seizes the Red Carpet Spotlight in Cannes

The Swiss brand out-sparkles rivals with a strategy aimed at driving sales as well as image. This year the company dressed Greta Gerwig, Demi Moore and Bella Hadid as well as hosting clients to view (and purchase) its high jewellery range.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.