The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Jacquemus confirmed a previously hinted-at tie-up with the sportswear giant, posting an image of a tennis court sandwiched between both brand logos on Instagram.
The French designer follows in the footsteps of luxury brands like Dior and Off-White, whose sell-out partnerships with Nike generated massive online buzz and commanded sky-high resale prices on the secondary market.
Jacquemus’ Nike collaboration will span clothing and footwear, with designer Simon Porte Jacquemus reimagining Nike’s Humara shoe. “It was important for the collection to be accessible, for all bodies, and to be a natural blend of Jacquemus style and Nike performance,” Jacquemus said a the statement.
Jacquemus first teased the tie-up last September, when models sported an unidentified Nike sneaker in a shoot for his La Montagne collection.
ADVERTISEMENT
The line will debut June 28 on Jacquemus’ website. It will also be available in Nike stores worldwide.
Learn more:
Virgil Abloh Speaks on Major Nike Partnership
The Off-White designer has reconstructed 10 iconic Nike models, including the Air Jordan 1, Hyperdunk and AirVaporMax in what some see as a promising ‘comeback’ play for the sportswear giant.
The luxury goods maker is seeking pricing harmonisation across the globe, and adjusts prices in different markets to ensure that the company is”fair to all [its] clients everywhere,” CEO Leena Nair said.
Hermes saw Chinese buyers snap up its luxury products as the Kelly bag maker showed its resilience amid a broader slowdown in demand for the sector.
The group’s flagship Prada brand grew more slowly but remained resilient in the face of a sector-wide slowdown, with retail sales up 7 percent.
The guidance was issued as the French group released first-quarter sales that confirmed forecasts for a slowdown. Weak demand in China and poor performance at flagship Gucci are weighing on the group.