The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
After showing its Summer 2020 collection with a music video, Kering-owned Balenciaga is turning to gaming. The video game called “Afterworld”, set to be released December 6, will present the brand’s Fall 2021 collection as well as offering players a chance to navigate an “allegorical adventure” set in 2031.
In a statement Tuesday, the brand said it was “creating an in-depth look at the new collection and the projected future in which it is intended to be worn.”
It’s worth noting that Balenciaga is showing its main runway line-up for next fall at a time of year when brands usually release more commercially-focused pre-fall collections. Kering stable-mates Gucci and Saint Laurent have also seized on disruptions related to the coronavirus pandemic as a chance to rethink their schedules for fashion shows and deliveries.
Target, Maybelline and others have been caught in an anti-trans backlash. How they respond could shape perception around their brands. That, plus what else to watch for in the coming week.
Expanding overseas is one of several ways the New York-based brand is looking to keep up momentum, three years after its ‘nap dress’ went viral.
BoF Careers provides essential sector insights for fashion PR & communications professionals this month, to help you decode fashion’s creative landscape.
As global travel continues its post-pandemic recovery, BoF Insights explains how hotels and resorts are helping luxury brands from Bulgari to Gucci stay close to their customers, even when they’re on the road.