The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The cult favourite Italian sportswear brand, fresh off an acquisition by Moncler, will start releasing items produced with the American footwear-focused brand in 2021 as part of a longterm deal. Moncler chairman and chief executive Remo Ruffini told investors in December that Stone Island, known primarily for its hats, sweatpants and parkas, had untapped opportunities in direct retail and international markets like China. Stone Island previously collaborated with New Balance in 2013 on a limited edition 577 running shoe.
Often left out of the picture in a youth-obsessed industry, selling to Gen-X and Baby Boomer shoppers is more important than ever as their economic power grows.
This month, BoF Careers provides essential sector insights to help PR & communications professionals decode fashion’s creative landscape.
The brand’s scaled-back Revolve Festival points to a new direction in its signature influencer marketing approach.
Brands selling synthetic stones should make their provenance clear in marketing, according to the UK’s Advertising Standards Authority.