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Stone Island and New Balance Set Multi-Year Collaboration Deal

Stone Island and New Balance set a multi-year collaboration deal. Courtesy
Stone Island and New Balance set a multi-year collaboration deal. Courtesy

The cult favourite Italian sportswear brand, fresh off an acquisition by Moncler, will start releasing items produced with the American footwear-focused brand in 2021 as part of a longterm deal. Moncler chairman and chief executive Remo Ruffini told investors in December that Stone Island, known primarily for its hats, sweatpants and parkas, had untapped opportunities in direct retail and international markets like China. Stone Island previously collaborated with New Balance in 2013 on a limited edition 577 running shoe.

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