The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The former head of content at Dazed Media will become the second ever editor-in-chief at GQ Middle East when he takes the helm on Mar. 7.
The title became the 21st edition of the global men’s media brand when it launched in October 2018. Adam Baidawi, GQ Middle East’s inaugural editor has since been promoted to the position of deputy global editorial director for GQ.
“GQ Middle East is an edition close to my heart, and Ahmad is the modern, multi-platform and worldly storyteller it deserves to have leading it. I’m also immensely proud to be hiring someone so deeply engaged with the region and its creative communities,” Baidawi said of Swaid’s appointment.
Swaid, who is British-born and of Lebanese and Sierra Leonean descent, was most recently charged with managing content across Dazed, Dazed Beauty, AnOther Magazine, Nowness and Dazed Studio. Before joining Dazed Media, Swaid worked at Garage Magazine for three years and he has also consulted on digital for System Magazine, Wales Bonner and Thomas Lenthal’s Paris-based creative agency Lenthal.
“As a kid who grew up between Beirut, Freetown and Aleppo collecting magazines, I can’t wait to go back to the region that defined my teenage years,” Swaid said.
Learn more:
A New Era of Arab-Led Fashion Media
Harper’s Bazaar and Esquire have launched Saudi Arabian editions, signalling a drive toward localisation in the Middle East that locals say is long overdue.
The centenary of the photographer’s birth has sparked gallery shows in New York and London that celebrate him as the definitive iconographer of our time.
Join us on Wednesday, May 24 at 16:00 BST / 11:00 EDT for #BoFLIVE, as Dash Hudson’s chief marketing officer, Kate Kenner Archibald, joins BoF’s associate director of content strategy, Alice Gividen to unpack how ROI in social media is evolving, the channels that fashion and beauty businesses should prioritise, and which practices and metrics enable brands to measure success most successfully.
Leaning into his experience as a queer Black man from South London, the photographer has become one of the most powerful imagemakers of his generation.
It is unclear whether the publication will remain in operation in the near term, sources say.