The joint venture’s general manager, Alison Overholt, joins from ESPN, where she was most recently senior vice president of multi-platform storytelling and journalism, and at one time served as its magazine’s editor-in-chief. (Hearst owns a 20 percent stake in the sports media company.)

The announcement arrives almost a year after BoF’s Chantal Fernandez broke the news that Hearst would cease publishing O: The Oprah Magazine on a regular basis, laying off a number of employees in the process. (Lucy Kaylin, the magazine’s former editor in chief, was named vice president of print content at Hearst in December 2020.) At the time, it was unclear whether Winfrey and Hearst would continue with their partnership, established in 2000 with the launch of the magazine.

Arianna Davis, who previously led Oprahmag.com, has been promoted to senior director of editorial and strategy, reporting to Overholt.

No details regarding the new concept, set to launch this spring, were shared.