The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Adidas AG and Peloton Interactive Inc. are teaming up to create a co-branded apparel collection, seeking to tap demand for athletic gear as people look to stay active at home during the pandemic.
The German sportswear maker and the New York-based at-home fitness platform said the “Adidas x Peloton SS21 collection” marks the start of a collaboration between the brands. Items will be available starting March 25 on the companies’ websites and in select stores and showrooms, with prices ranging from $30 to $85, they said in a statement Thursday.
Peloton has become synonymous with the pandemic era, attracting a legion of fans with its technology-infused stationary bikes and treadmills. Peloton fitness instructors Robin Arzón, Ally Love and Cody Rigsby were involved in the design process for the 11-piece collection, which will feature neon hues, text graphics and “nods to a ’90s attitude,” according to the statement.
Adidas said earlier this month that it’s targeting sales growth of as much as 10 percent annually through 2025 as it focuses more on e-commerce and sustainable materials.
By Anne Pollak
Antitrust enforcers said Tapestry’s acquisition of Capri would raise prices on handbags and accessories in the affordable luxury sector, harming consumers.
As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.
The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.
Nordstrom, Tod’s and L’Occitane are all pushing for privatisation. Ultimately, their fate will not be determined by whether they are under the scrutiny of public investors.