The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The e-commerce giant’s luxury fashion vertical, first introduced in the US in September 2020, is now available in the UK, Germany, France, Italy and Spain, the company announced June 8.
Shoppers can browse ready-to-wear pieces online — via the Amazon website or the mobile app — from luxury fashion and beauty labels such as Christopher Kane, Dundas, Mira Mikati, Rianna+Nina and Altuzarra.
Luxury Stores customers in the UK and Europe will benefit from free shipping on their orders. Participating brands will sell their inventory directly to buyers, independently determining assortment and pricing on the platform.
“Amazon offers the tools and technology to create and personalise original content in each of their unique brand voices to engage and inspire, opening a new door for designers and brands to access existing and new luxury customers,” the company said in a statement.
Learn more:
How Can Viral Amazon-Native Beauty Brands Grow?
Holding companies and well-financed new Amazon aggregators alike are snapping up beauty and wellness sold exclusively on the platform. But growing them within and beyond the Amazon ecosystem will be challenging.
For 15 years, the canvas sneaker giant rode a wave of teen demand for its classic styles, only to find itself on the outs when customers moved on to more innovative footwear. Will its new products drive growth again?
BoF sits down with Lorenzo Cotti, CEO and founder of Integra Fragrances, to discover how olfactory strategies can increase brand equity and drive sales revenue while responding to growing consumer concern over air-quality.
With a Super Bowl ad and a social marketing blitz, the Chinese-owned e-commerce platform has quickly built a big fast fashion business in the US. Analysts say its business model points to eventually competing against Amazon and TikTok.
Nike and On report results this week, and will likely take a more upbeat view of the sneaker market than their rivals. That, plus what else to watch for this week.