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Asos Continues With Finance Chief Search, Interim CFO to Leave

Asos advertising campaign. Asos.
Asos advertising campaign. Asos. (Asos)

British online fashion retailer Asos said its interim chief financial officer will leave in six months, giving it a deadline in its search for a permanent CFO, at a time of turnaround for the company.

Asos has led the charge to the shift in online retailing in Britain over the last decade but lately its growth has stalled, and new chief executive José Antonio Ramos Calamonte, who took the helm in June, is trying to revive profits

The group had already been searching for a new CFO after Mat Dunn stepped down on Oct. 31. It said on Friday that Interim CFO Katy Mecklenburgh will work out her notice period of six months after she was named CFO of Softcat.

Ramos Calamonte has vowed to re-vamp Asos’s “inefficient” supply chain, find a way to re-engage its 20-something customers, better leverage its data, cut costs and refresh its culture.

By Sarah Young; editors: William James and James Davey.

Learn more:

Asos New CEO Unveils Restructuring Plan to Weather Inflation

Asos Plc’s new chief executive officer laid out an extensive plan to reduce stock, slow automation and cut spending in an effort to survive as consumers retrench.

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