A new shop on London’s Burlington Gardens, set to open April 12, will be the first retail location outside Paris for Goossens, a maker of fashion jewellery and homeware known for its sculptural, gold-plated creations incorporating crystals and semi-precious stones.

One of more than two dozen suppliers Chanel has acquired since the 1980s, Goossens is less famous for its own products than for the costume jewellery it makes for its parent company, as well as for other Paris couture houses such as Yves Saint Laurent, Dior and Jean-Paul Gaultier.

The opening of a London outpost comes as luxury companies are attempting to expand their presence in the fast-growing jewellery sector, which remains dominated by unbranded items and regional names.

While the Chanel brand towers above the many subsidiaries in its “Métiers d’Art” division, some of its smaller labels have been gradually establishing their own retail footprints and name recognition. Hatmaker Maison Michel moved its London shop to a larger location in 2019, while men’s swimwear division Orlebar Brown added stores in Mykonos and Saint-Tropez last year.