The Boston-based firm, which enables store associates to communicate with shoppers and access their information, completed its Series B-1 funding round, it announced Jun. 30. The news comes on the heels of NewStore seeing its software sales double in the first half of 2021 compared to the previous year.

Services like NewStore helped brick-and-mortar retailers adapt to the e-commerce surge that resulted from the pandemic. Using the NewStore platform, sales associates can reach customers online when they’re not actually inside the store. It counts Ganni and Outdoor Voices as brand clients.

“The pandemic created a rush to adopt omnichannel in the retail industry, and NewStore’s platform was perfectly positioned to help the brands looking to make the transition,” Stephan Schambach, its founder and chief executive, said in a statement.