The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The luxury e-commerce platform has teamed up with a curated online fashion store that sells African labels to introduce 10 new designers from across Africa and the diaspora to its roster of brands. The aim of the partnership is to increase the number of Black-owned fashion labels available to buy on Farfetch.
The Folklore was founded in 2018 as a multi-brand e-tailer and wholesale showroom, distributing exclusive pieces from African labels. The company is based in New York City, but much of the fashion and homeware sold on the site is made by locals across South Africa, Nigeria, Ghana, Morocco and Cote D’Ivoire.
Thanks to the new partnership, labels like Orange Culture, Tokyo James, William Okpo, EDAS and Third Crown are now available to buy on Farfetch. The Folklore will add new brands to the luxury e-tailer’s platform each season, alongside commissioned photo content and fashion films from African designers.
The British musician will collaborate with the Swiss brand on a collection of training apparel, and will serve as the face of their first collection to be released in August.
Designer brands including Gucci and Anya Hindmarch have been left millions of pounds out of pocket and some customers will not get refunds after the online fashion site collapsed owing more than £210m last month.
Antitrust enforcers said Tapestry’s acquisition of Capri would raise prices on handbags and accessories in the affordable luxury sector, harming consumers.
As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.