default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Frasers Group Acquires Fast Fashion Retailer I Saw It First

Frasers Group plans to integrate I Saw It First with its recently acquired Missguided brand.
Frasers Group plans to integrate I Saw It First with its recently acquired Missguided brand. (Courtesy)

British businessman Mike Ashley’s fashion group announced it had acquired the womenswear brand for an undisclosed sum in a regulatory filing Thursday.

The acquisition of I Saw It First is the latest in a series of deals by the fashion group, which also owns department store chain House of Fraser and luxury fashion retailer Flannels.

It paid £20 million ($25 million) for the intellectual property of Missguided and related companies in June, after the struggling fast-fashion retailer entered UK insolvency proceedings.

Frasers Group said that it now plans to integrate I Saw It First and Missguided.

Learn more:

Mike Ashley Acquires Missguided in £20 Million Rescue Deal

Ashley’s Frasers Group Plc agreed to pay £20 million ($25 million) for the intellectual property of Missguided and related companies.

In This Article

© 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
Building a DRC Challenger Brand
© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.
Building a DRC Challenger Brand