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Frasers Group Acquires Fast Fashion Retailer I Saw It First

Frasers Group plans to integrate I Saw It First with its recently acquired Missguided brand. (Courtesy)

Daniel-Yaw Miller

28 July 2022

British businessman Mike Ashley’s fashion group announced it had acquired the womenswear brand for an undisclosed sum in a regulatory filing Thursday.

The acquisition of I Saw It First is the latest in a series of deals by the fashion group, which also owns department store chain House of Fraser and luxury fashion retailer Flannels.

It paid £20 million ($25 million) for the intellectual property of Missguided and related companies in June, after the struggling fast-fashion retailer entered UK insolvency proceedings.

Frasers Group said that it now plans to integrate I Saw It First and Missguided.

Learn more:

Mike Ashley Acquires Missguided in £20 Million Rescue Deal

Ashley’s Frasers Group Plc agreed to pay £20 million ($25 million) for the intellectual property of Missguided and related companies.

About the author

Daniel-Yaw Miller

Daniel-Yaw Miller is Senior Editorial Associate at The Business of Fashion. He is based in London and covers menswear, streetwear and sport.

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