Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Gap Apologises for Selling T-Shirt with 'Incorrect' Map of China

Chinese territories, including south Tibet, the island of Taiwan and the South China Sea, were omitted from the map.
Gap store | Source: Shutterstock
By
  • Reuters

SHANGHAI, China — U.S. retailer Gap Inc apologised on Monday for selling a T-shirt which it said had an incorrect map of China, adding it would implement "rigorous reviews" to prevent a repeat mistake.

The apology came after a person posted pictures of the T-shirt on Chinese social media network Weibo, saying that Chinese territories, including south Tibet, the island of Taiwan and the South China Sea, were omitted from the map. The user said the photo of the T-shirt was taken at an outlet store in Canada.

"Gap Inc. respects the sovereignty and territorial integrity of China. We've learned that a Gap brand T-shirt sold in some overseas markets failed to reflect the correct map of China. We sincerely apologize for this unintentional error," it said in a statement posted on its Weibo account on Monday evening.

It added that the products had been pulled from the Chinese market and destroyed.

ADVERTISEMENT

Gap's apology comes as China has been ramping up efforts to police language used to describe Chinese-claimed territories such as Taiwan. Other U.S. companies which have issued apologies for similar incidents include Delta Air Lines and Marriott International Inc .

Earlier this month, the White House sharply criticized China's efforts to force foreign airlines to change how they described Taiwan, Hong Kong and Macau on their websites as "Orwellian nonsense."

By Brenda Goh; editor: Michael Perry.

In This Article
Topics
Organisations

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.