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Gap Launches Collection With Amazon Fashion

Gap Inc. has struggled to regain its footing.
Gap Inc. has struggled to regain its footing. (Shutterstock)

The American retailer will sell items including apparel, nursery furniture and baby gear through a dedicated brand store on Amazon.com in the US and Canada. The collection will be available for purchase with the e-commerce giant’s Prime delivery.

”Collaborating with Amazon Fashion provides us a new channel to deliver Gap’s modern American essentials to even more customers in the US and Canada,” Mark Breitbard, president and CEO, Gap brand, said in a statement.

The announcement follows Gap’s dissolution of its Yeezy Gap partnership in September. The Yeezy Gap deal was wound down after around two years — it was originally supposed to last 10 years, with billion-dollar ambitions.

Learn more:

Inside Gap Inc.’s 20-Year Struggle to Revive Its Namesake Brand

Why the retail group appears to be in constant turnaround mode — and the measures it may need to take to change the narrative.

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