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Gap Sees Weak Annual Sales as Inflation-Hit Consumers Rein in Spending

Gap Inc. has struggled to regain its footing.
Gap Inc. has struggled to regain its footing. (Shutterstock)

Gap Inc on Thursday forecast full-year sales below Wall Street estimates, signaling a slowdown in demand as inflation-weary consumers curb discretionary spending.

Shares of the company fell about 7 percent in extended trading.

With the Federal Reserve prepared to raise interest rates more than expected in an attempt to control inflation, consumers, especially at the lower- to mid-income rung, have turned more cautious and curbed spending on non-essential items like apparel.

Gap is also seeing a slowdown in demand for casual and active wear as people returning to work and social occasions prefer more formal clothing, pants and dresses.

The company also said president and chief executive officer of Athleta, Mary Beth Laughton, was exiting the business, effective on Thursday.

Gap, also the owner of the Banana Republic brand, expects fiscal 2023 net sales to decrease in the low to mid-single digit, compared with analysts’ expectations of 1.64 percent rise.

By Ananya Mariam Rajesh

Learn More:

Is It Time for Gap Inc. to Go Private?

Market share is shrinking, discounts are deepening and the group’s once-powerful grip on the consumer has disintegrated. As a public company, its options are limited.


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