The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The British high-street retailer has taken a 33 percent stake in the label and will also provide e-commerce infrastructure to support its operations. The financial terms of the deal were not disclosed.
The brand’s relaunch as a menswear label comes after a 9-year hiatus. Founder Peter Williams shuttered the brand, originally known as Aubin & Wills, to focus on sister brand Jack Wills in 2012.
The partnership with Next reflects changes in the market accelerated by the pandemic. Aubin will be available from September 7 through a single store on London’s Carnaby Street and via its e-commerce site, serviced by Next.
The deal is the latest sign of Next’s ambitions to expand its influence following the pandemic. The company has proved resilient as a result of its sizable online business. In March it acquired a 25 percent stake in upmarket label Reiss.
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Britain’s Next Raises Profit Forecast for Second Time in Two Months
British fashion retailer Next raised its full-year profit guidance for the second time in two months as it reported better than expected first quarter trading.
Ten years after inception, the fast-growing premium jeans maker is betting on the power of the runway.
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The executive, a company veteran who is currently the chief operating officer of Versace, fills a role that has been vacant since last March. He’s tasked with continuing Kors’ upscale repositioning.
The digital-first basics brand known for “radical transparency” is betting a stronger stylistic point of view will help it boost performance.