The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The Parisian brand adopted a new merchandising model for its Autumn/Winter 2021 collection, which was presented to a live audience on June 30. Instead of taking wholesale orders after the presentation, key buyers were shown the collection in January and select pieces were available for purchase immediately after the show on the brand’s direct-to-consumer channels and through its retail partners.
In addition to the items that are already available to ship, shoppers can pre-order certain pieces, and more styles will be released throughout July.
It’s an evolution that reflects wider trends in the market, as more brands shift away from a seasonal approach and adapt sales channels in the wake of the pandemic. Jacquemus began experimenting with pre-orders last season.
Designer brands including Gucci and Anya Hindmarch have been left millions of pounds out of pocket and some customers will not get refunds after the online fashion site collapsed owing more than £210m last month.
Antitrust enforcers said Tapestry’s acquisition of Capri would raise prices on handbags and accessories in the affordable luxury sector, harming consumers.
As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.
The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.