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JD Sports Lifts Profit Estimates, Sales Rise

JD Sports store.
JD Sports expects headline profit before tax and exceptional items for the year ended January 29 to be about £940 million ($1.15 billion) (Shutterstock)

Britain’s JD Sports Fashion raised its annual profit outlook for 2022 on Thursday as people spent more on athleisure and sportswear, and pointed to upbeat sales data so far this year.

The country’s largest sportswear retailer now expects headline profit before tax and exceptional items for the year ended January 29 to be about £940 million ($1.15 billion), and estimates profit for the current financial year to at least equal that.

The outlook comes after JD was fined by Britain in February for breaching an order that barred it from integrating further with Footasylum, following competition concerns. The company has delayed publishing its 2022 results.

“Like one of its yellow signs on a gloomy evening, JD has shone brightly in 1Q when others have been fading ... The shares were expecting bad news: this is a lovely surprise,” Peel Hunt analysts said in a note.

The company said like-for-like sales in the 14 weeks ended May 7 climbed over 5 percent from year-ago levels.

JD said the growth in the new year had been recorded against the backdrop of a global shortfall in the supply of “certain key footwear styles”, adding that it expects that crunch to ease through the year.

Nike, a major sportswear brand, had been facing manufacturing issues which were pinching sales, but the US company in March said those problems over the past six months were now behind it.

By Pushkala Aripaka; Editors: Sherry Jacob-Phillips and Vinay Dwivedi

Learn more:

Britain Fines JD Sports, Footasylum $6.4 Million for Breaching Order

Britain fined the country’s largest sportswear retailers JD Sports and Footasylum on Monday a combined 4.7 million pounds ($6.4 million) for breaching an order that prevented both the merged firms from integrating further.

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