The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
After many months of virtual fashion weeks, the digital wholesale platform is expanding its schedule of omnichannel events this summer.
Through new partnerships, Joor will power Copenhagen International Fashion Fair’s virtual activities and spotlight sustainable brands at the physical site. The platform will also host two events and a series of webinars highlighting British brands with the UK Department for International Trade (UKDIT).
In coming months, Joor will also serve as the exclusive host of eleven fashion events including Veste Rio in partnership with Vogue Brazil, Splash Paris and Liberty Fairs.
“Joor is and has always been an omnichannel platform,” wrote chief executive Kristin Savilia in a statement. “We launched Joor Passport last year to support virtual shows and ensure business continuity for brands and retailers, and immediately saw strong adoption. We’ll continue supporting virtual shows in the future, and are also thrilled that brands and buyers are returning to the showroom.”
With a Super Bowl ad and a social marketing blitz, the Chinese-owned e-commerce platform has quickly built a big fast fashion business in the US. Analysts say its business model points to eventually competing against Amazon and TikTok.
Nike and On report results this week, and will likely take a more upbeat view of the sneaker market than their rivals. That, plus what else to watch for this week.
Start-ups that banked with the failed lender still have their money after regulators stepped in, but the crisis will change how brands approach their finances going forward.
Mango is returning to the United States — after two previous attempts failed — offering higher-priced clothes meant for special occasions and parties. It will target states where online sales are already strong.