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Joor Inks European Partnerships as Physical Shows Resume

Joor Passport. Joor.
Joor Passport. Joor.

After many months of virtual fashion weeks, the digital wholesale platform is expanding its schedule of omnichannel events this summer.

Through new partnerships, Joor will power Copenhagen International Fashion Fair’s virtual activities and spotlight sustainable brands at the physical site. The platform will also host two events and a series of webinars highlighting British brands with the UK Department for International Trade (UKDIT).

In coming months, Joor will also serve as the exclusive host of eleven fashion events including Veste Rio in partnership with Vogue Brazil, Splash Paris and Liberty Fairs. 

“Joor is and has always been an omnichannel platform,” wrote chief executive Kristin Savilia in a statement. “We launched Joor Passport last year to support virtual shows and ensure business continuity for brands and retailers, and immediately saw strong adoption. We’ll continue supporting virtual shows in the future, and are also thrilled that brands and buyers are returning to the showroom.”

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The State of Fashion: Technology