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Joor Raises $46 Million to Build on Pandemic Growth

Virtual showrooms on digital wholesale platform Joor. Courtesy.

Darcey Sergison

15 June 2021

The digital wholesale platform will use the funds to fuel international expansion and accelerate efforts to enhance its services, the company said Tuesday.

Joor has benefitted from the shift online caused by the pandemic, with more companies turning to virtual showrooms as a result of lockdowns. The company said new business has surged 228 percent in the last 12 months. Earlier in June, Joor announced plans to expand its footprint in Asia.

Anand Subramanian, managing director at Macquarie Capital Principal Finance, which led the fundraising, will join the company’s board.

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