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Joor Furthers Expansion Into China

Joor user. Courtesy.

The digital wholesale platform headquartered in New York — which has already done business in the country with brands including sportswear retailer Li-Ning — is opening an office in Shanghai in an effort to establish a stronger Chinese presence.

The platform just recently announced the expansion of its omnichannel events this summer, inking European partnerships as physical fashion shows return.

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