The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Under his company Mascotte Holdings Inc., the rapper and fashion designer filed a trademark application on Aug. 27 for products including blankets, pillow cases, textile wall hangings and towels.
The potential foray into the homeware market, a growing area of interest and sales for fashion companies, comes after West released his new album Donda in August and dropped the first products from his long-awaited collaboration with Gap in June.
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In Atlanta, Kanye West Finds Protection and Redemption
The rapper debuted his 10th studio album with a dramatic show that featured 5,000 dancers and bore the hallmarks of Balenciaga creative director Demna Gvasalia.
The British musician will collaborate with the Swiss brand on a collection of training apparel, and will serve as the face of their first collection to be released in August.
Designer brands including Gucci and Anya Hindmarch have been left millions of pounds out of pocket and some customers will not get refunds after the online fashion site collapsed owing more than £210m last month.
Antitrust enforcers said Tapestry’s acquisition of Capri would raise prices on handbags and accessories in the affordable luxury sector, harming consumers.
As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.