The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The shapewear, intimates and loungewear label has recruited Robert Norton, formerly president of Moncler Americas, to the newly created role, the company confirmed in a LinkedIn post Monday.
The news of Norton’s appointment was first reported by Women’s Wear Daily.
The veteran fashion executive had held his post at Moncler since 2017, and prior to that, worked as Roberto Cavalli’s chief executive of the Americas.
Last year, Skims was valued at $3.2 billion following a Series B raise of $240 million, while the brand passed $475 million in revenue for 2022.
Learn more:
The Strategy Behind Skims’ Viral White Lotus Campaign
The brand’s latest celebrity-fronted ad serves as another example of how it is wielding star power beyond its famous founder.
For its latest apparel collection, the brand will cap prices on items the faster they sell. The idea is to make fashion more accessible — and future inventory easier to plan.
Vying for attention from increasingly sophisticated consumers impacted by the downturn, fashion brands and retailers need to deliver exceptional in-store experiences. To discover how store interior design is innovating to increase sales and community engagement, BoF sits down with Invisible Collection co-founder Isabelle Dubern-Mallevays.
Nike and On are dominating the sneaker category today thanks to their focus on performance-driven products and discipline in their direct channels.
For 15 years, the canvas sneaker giant rode a wave of teen demand for its classic styles, only to find itself on the outs when customers moved on to more innovative footwear. Will its new products drive growth again?