The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The reality TV mogul filed to trademark “Kylie Swim” and “Kylie Swim by Kylie Jenner” on May 7. According to the US Patent and Trademark Office filing, the requests are for apparel items including swimwear, beach cover-ups and footwear, as well as swim-related accessories like sunglasses and towels. The news was first reported by WWD.
While Jenner has already ventured into the beauty industry, with her brand Kylie Cosmetics, launched in 2015, and Kylie Skin, launched in 2019, she is yet to make a solo venture into the fashion industry. Currently she co-runs the fashion label Kendall + Kylie with her sister Kendall Jenner.
Previously Jenner has filed trademarks for a haircare line and baby line, in 2019, which are yet to be developed.
The British musician will collaborate with the Swiss brand on a collection of training apparel, and will serve as the face of their first collection to be released in August.
Designer brands including Gucci and Anya Hindmarch have been left millions of pounds out of pocket and some customers will not get refunds after the online fashion site collapsed owing more than £210m last month.
Antitrust enforcers said Tapestry’s acquisition of Capri would raise prices on handbags and accessories in the affordable luxury sector, harming consumers.
As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.