The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Shares of the Victoria’s Secret and Bath & Body Works parent company rose in after-hours trading following its fourth quarter earnings report, in which the retailer beat analyst projections.
L Brands’ overall fourth-quarter revenue totaled $4.82 billion, an increase from $4.71 billion in the year prior. Same-store sales for the quarter increased 10 percent overall, reflecting a 22 percent increase for Bath & Body Works and a 3 percent decline for Victoria’s Secret. The mall retail company also beat predictions on earnings per share.
According to a recent New York Times report, L Brands is continuing its search for a new owner for Victoria’s Secret after a deal with private equity firm Sycamore Partners fell apart last year.
As digital advertising costs climb, fashion brands are embracing events like in-store happy hours, trunk shows and parties in various formats to generate brand awareness and drive sales.
The activewear brand’s revenue rose 24 percent year-over-year to $2 billion, reflecting growth driven by China, a successful loyalty programme and new categories
In a post-Covid retail landscape where consumers are seduced by the convenience of e-commerce, brands are introducing technology in store in an attempt to replicate that ease.
A potential US debt default threatens to spoil a surprisingly strong run by major retailers, which are seeing resilient consumer spending.