The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The former Lanvin menswear designer’s collections for the American brand will launch in 2022 and span menswear and womenswear. Ossendrijver worked at Lanvin for 14 years and exited in 2018 amid a leadership change.
“This is the start of a new and exciting chapter in the evolution of Theory,” Kazumi Yanai, chairman of Theory and the US division of parent-company Fast Retailing, said in a statement.
Theory was founded by Andrew Rosen in 1997 and sold to Fast Retailing in 2009.
Most recently, the brand hired Francesco Fucci, formerly of The Row, as designer for women’s in 2017, the same year it launched a sub-brand, Theory 2.0, to cater to young professionals and launched a sustainability initiative, Theory for Good, as part of a brand refresh strategy.
ADVERTISEMENT
Learn more:
Theory 2.0, Andrew Rosen’s Millennial Experiment
The founder and chief executive of Theory has convened a SWAT team of rising stars to secure the future of the label. BoF unpacks the strategy.
Designer brands including Gucci and Anya Hindmarch have been left millions of pounds out of pocket and some customers will not get refunds after the online fashion site collapsed owing more than £210m last month.
Antitrust enforcers said Tapestry’s acquisition of Capri would raise prices on handbags and accessories in the affordable luxury sector, harming consumers.
As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.
The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.