default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Macy’s Inc. and InStyle Join 15 Percent Pledge to Support Black-Owned Brands

Macy's store.
Macy's store. (Shutterstock)

The department store, along with its subsidiaries Bluemercury and Bloomingdales, and the American fashion magazine are the latest organisations to take up Aurora James’ 15 Percent Pledge to allocating a set amount of retail space, content and collaborations with Black-owned brands.

James started the pledge campaign after the killing of George Floyd by police officers in May, which spurred wider awareness and support of the Black Lives Matter movement, as well as conversations about discrimination in the fashion industry.

Other organizations that have signed the pledge include Sephora, Rent the Runway and American Vogue. Macy’s Inc. will be the largest company to take the pledge and said it will dedicate 15 percent of its buys in all product categories to Black-owned businesses.

InStyle magazine pledges that 15 percent of the brands it covers are Black-owned, and it also promises to promote Black creatives in the fields of modelling, styling and other adjacent fields.

© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Chronicle the ‘Retail Apocalypse’ and emerging retail models, including DTC brands.

For 15 years, the canvas sneaker giant rode a wave of teen demand for its classic styles, only to find itself on the outs when customers moved on to more innovative footwear. Will its new products drive growth again?


BoF sits down with Lorenzo Cotti, CEO and founder of Integra Fragrances, to discover how olfactory strategies can increase brand equity and drive sales revenue while responding to growing consumer concern over air-quality.


With a Super Bowl ad and a social marketing blitz, the Chinese-owned e-commerce platform has quickly built a big fast fashion business in the US. Analysts say its business model points to eventually competing against Amazon and TikTok.



view more

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional Summit - An Inflection Point in Fashion Tech
© 2023 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy and Accessibility Statement.
BoF Professional Summit - An Inflection Point in Fashion Tech