The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The department store, along with its subsidiaries Bluemercury and Bloomingdales, and the American fashion magazine are the latest organisations to take up Aurora James’ 15 Percent Pledge to allocating a set amount of retail space, content and collaborations with Black-owned brands.
James started the pledge campaign after the killing of George Floyd by police officers in May, which spurred wider awareness and support of the Black Lives Matter movement, as well as conversations about discrimination in the fashion industry.
Other organizations that have signed the pledge include Sephora, Rent the Runway and American Vogue. Macy’s Inc. will be the largest company to take the pledge and said it will dedicate 15 percent of its buys in all product categories to Black-owned businesses.
InStyle magazine pledges that 15 percent of the brands it covers are Black-owned, and it also promises to promote Black creatives in the fields of modelling, styling and other adjacent fields.
For 15 years, the canvas sneaker giant rode a wave of teen demand for its classic styles, only to find itself on the outs when customers moved on to more innovative footwear. Will its new products drive growth again?
BoF sits down with Lorenzo Cotti, CEO and founder of Integra Fragrances, to discover how olfactory strategies can increase brand equity and drive sales revenue while responding to growing consumer concern over air-quality.
With a Super Bowl ad and a social marketing blitz, the Chinese-owned e-commerce platform has quickly built a big fast fashion business in the US. Analysts say its business model points to eventually competing against Amazon and TikTok.
Nike and On report results this week, and will likely take a more upbeat view of the sneaker market than their rivals. That, plus what else to watch for this week.