The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The department store, along with its subsidiaries Bluemercury and Bloomingdales, and the American fashion magazine are the latest organisations to take up Aurora James’ 15 Percent Pledge to allocating a set amount of retail space, content and collaborations with Black-owned brands.
James started the pledge campaign after the killing of George Floyd by police officers in May, which spurred wider awareness and support of the Black Lives Matter movement, as well as conversations about discrimination in the fashion industry.
Other organizations that have signed the pledge include Sephora, Rent the Runway and American Vogue. Macy’s Inc. will be the largest company to take the pledge and said it will dedicate 15 percent of its buys in all product categories to Black-owned businesses.
InStyle magazine pledges that 15 percent of the brands it covers are Black-owned, and it also promises to promote Black creatives in the fields of modelling, styling and other adjacent fields.
A year after making a splash in the shapewear market, Yitty is expanding its product offering to underrepresented gender identities and ramping up its customer engagement efforts.
In an uncertain economic environment, brands are turning to their customers for investment. BoF unpacks how companies can benefit from this approach typically favoured by start-ups.
The luxury resale platform’s CEO John Korryl spoke with BoF exclusively about new revenue streams, consignment updates and other ways of reaching profitability after a decade of losses.
Join us on Thursday, April 13 at 16:00 BST / 11:00 EDT for a special #BoFLIVE Masterclass unpacking our latest case study The Complete Guide to Managing Markdowns with BoF retail correspondent Cathaleen Chen.