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Nordstrom to Phase Out Hautelook Brand

The Hautelook brand will be phased out by Nordstrom. Shutterstock.
The Hautelook brand will be phased out by Nordstrom. Shutterstock.

The retailer, which acquired the off-price site for $270 million in 2011 at the height of the flash sales boom, said in a presentation to investors on Thursday that it would “sunset” the brand as it focuses on Nordstrom Rack. (It did not give a time frame for the closure.)

The company said Hautelook gave it an early advantage online in off-price as many competitors are only now ramping up their digital presence. Nordstrom generates more than $1 billion a year in off-price e-commerce.

The news follows Hudson’s Bay Co.’s 2018 decision to sell off Gilt Groupe, which it bought for $250 million just two years earlier, to competitor Rue La La.

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