The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Viva magenta, a red tone, will encourage optimism and allude to the rise of the virtual world as well as technology such as artificial intelligence in the months to come, Pantone said in a statement.
“We are creating a dynamic world that encourages experimentation, one that leverages the virtual within the physical realm and emboldens our strength and spirit to explore groundbreaking possibilities,” said Laurie Pressman, vice president of the Pantone Color Institute.
The release of the colour is accompanied by an immersive experience called the “Magentaverse,” a collaboration between Pantone and ARTECHOUSE, an art exhibit space. It will be on display in Miami starting December 3 as part of Art Basel Miami Beach.
Learn more:
From Tiffany Blue to Louboutin Red: The Power of Owning a Colour
Just a handful of luxury stalwarts are so synonymous with a colour that consumers can instantly equate the shade with the name. So, how does a brand own a tone, and should smaller labels try?
To discover how SMEs are successfully cutting through the noise to connecting with consumers in an increasingly crowded digital landscape, BoF interviews Christian Juuls Nielsen, the founder of Aknvas, Batsheva Hay of Batsheva and Arianne Elmy, founder of her eponymous brand.
Gridlock in Washington could furlough millions of workers heading into the holiday shopping season. That, plus what else to watch for in the coming week.
The company’s recent introduction of a marketplace model has led to a flood of listings for new, high-end goods by third-party sellers. Some brands aren’t happy, but there may not be much they can do.
A new study from Trove and Worldly found that if luxury and outdoor apparel brands can grow their resale offering to account for a quarter of total revenue, then they can substantially reduce carbon emissions. Fast fashion, not so much.