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Pitti Immagine Announces Summer Calendar for Physical Events

Jil Sander Fashion Show At Pitti Immagine Uomo, January 2020
Jil Sander Fashion Show At Pitti Immagine Uomo, January 2020. Getty Images. (Pietro D'Aprano)

The Italian trade show group has scheduled a return to in-person events in June. It will kick off with its popular menswear show, Pitti Immagine Uomo, on June 15-17, quickly followed by childrenswear fair Pitti Immagine Bimbo on June 23-25 in Fortezza da Basso, Florence.

Pitti Immagine Filati and Fragranze, its events for the textile and beauty sectors, will take place at Florence’s Stazione Leopolda on June 30 and Sept. 17, respectively.

Usually a four-day event, Pitti Uomo has been curtailed to meet exhibitors’ requests for cost-cutting measures, said Pitti Immagine general manager Agostino Poletto.

Pitti Immagine, like many trade shows, pivoted to a digital format over the past year to adapt to cancellations due to the pandemic, but online engagement has been a fraction of usual footfall. The cautious return to in-person fairs will be done “in the full awareness that, between now and the summer, we will all have to carefully follow the evolution of the health situation,” said chief executive Raffaello Napoleone in a statement. “We will act promptly whatever the circumstances.”

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