Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Pitti Immagine Announces Summer Calendar for Physical Events

Jil Sander Fashion Show At Pitti Immagine Uomo, January 2020
Jil Sander Fashion Show At Pitti Immagine Uomo, January 2020. Getty Images. (Pietro D'Aprano)

The Italian trade show group has scheduled a return to in-person events in June. It will kick off with its popular menswear show, Pitti Immagine Uomo, on June 15-17, quickly followed by childrenswear fair Pitti Immagine Bimbo on June 23-25 in Fortezza da Basso, Florence.

Pitti Immagine Filati and Fragranze, its events for the textile and beauty sectors, will take place at Florence’s Stazione Leopolda on June 30 and Sept. 17, respectively.

Usually a four-day event, Pitti Uomo has been curtailed to meet exhibitors’ requests for cost-cutting measures, said Pitti Immagine general manager Agostino Poletto.

Pitti Immagine, like many trade shows, pivoted to a digital format over the past year to adapt to cancellations due to the pandemic, but online engagement has been a fraction of usual footfall. The cautious return to in-person fairs will be done “in the full awareness that, between now and the summer, we will all have to carefully follow the evolution of the health situation,” said chief executive Raffaello Napoleone in a statement. “We will act promptly whatever the circumstances.”

In This Article
Topics
Organisations

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Chronicle the ‘Retail Apocalypse’ and emerging retail models, including DTC brands.

Op-Ed | How Long Can Adidas Surf the ‘Terrace’ Trend?

As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.


How Rent the Runway Came Back From the Brink

The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024