default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Pitti Immagine Announces Summer Calendar for Physical Events

Jil Sander Fashion Show At Pitti Immagine Uomo, January 2020
Jil Sander Fashion Show At Pitti Immagine Uomo, January 2020. Getty Images. (Pietro D'Aprano)

The Italian trade show group has scheduled a return to in-person events in June. It will kick off with its popular menswear show, Pitti Immagine Uomo, on June 15-17, quickly followed by childrenswear fair Pitti Immagine Bimbo on June 23-25 in Fortezza da Basso, Florence.

Pitti Immagine Filati and Fragranze, its events for the textile and beauty sectors, will take place at Florence’s Stazione Leopolda on June 30 and Sept. 17, respectively.

Usually a four-day event, Pitti Uomo has been curtailed to meet exhibitors’ requests for cost-cutting measures, said Pitti Immagine general manager Agostino Poletto.

Pitti Immagine, like many trade shows, pivoted to a digital format over the past year to adapt to cancellations due to the pandemic, but online engagement has been a fraction of usual footfall. The cautious return to in-person fairs will be done “in the full awareness that, between now and the summer, we will all have to carefully follow the evolution of the health situation,” said chief executive Raffaello Napoleone in a statement. “We will act promptly whatever the circumstances.”

In This Article
Topics
Organisations

© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Chronicle the ‘Retail Apocalypse’ and emerging retail models, including DTC brands.




view more

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty - Global Forum
© 2023 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy and Accessibility Statement.
The Business of Beauty - Global Forum