default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Puma Raises 2021 Outlook, Prompted by Strong Q2

Puma store. Shutterstock.

German sportswear company Puma raised its 2021 sales outlook on Friday, boosted by strong second quarter demand, especially in North America.

Puma said it now expects 2021 currency-adjusted sales to rise by at least 20 percent, up from its previous forecast of mid-teens sales growth for the year.

It also specified full-year operating profit guidance, now expecting earnings before interest and taxes (EBIT) between €400 and 500 million ($472-590 million).

Second quarter currency-adjusted sales nearly doubled to €1.589 billion and EBIT swung to a profit of around €109 million, Puma said.

By Riham Alkousaa; Editor: Maria Sheahan

In This Article
Topics

© 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.