The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
It’s been a week since the enormous cargo ship that blocked one of the busiest trade routes in the world was released, but it will likely be months before supply chain patterns recover.
The six-day disaster caused a delay for about 370 ships. Europe’s supply chain is expected to be hit the hardest, but several brands in the US, including PVH Corp and Walmart, will also experience shipping setbacks, according to a report from S&P Global Market Intelligence.
Stefan Larsson, chief executive officer of PVH Corp, told investors in a call last week that the company was anticipating “minimal impact” from the Suez Canal disruption, but added that the company’s “actual 2021 results could differ materially from our current outlook as a result of the occurrence of any of the uncompensated events.”
For its latest apparel collection, the brand will cap prices on items the faster they sell. The idea is to make fashion more accessible — and future inventory easier to plan.
Vying for attention from increasingly sophisticated consumers impacted by the downturn, fashion brands and retailers need to deliver exceptional in-store experiences. To discover how store interior design is innovating to increase sales and community engagement, BoF sits down with Invisible Collection co-founder Isabelle Dubern-Mallevays.
Nike and On are dominating the sneaker category today thanks to their focus on performance-driven products and discipline in their direct channels.
For 15 years, the canvas sneaker giant rode a wave of teen demand for its classic styles, only to find itself on the outs when customers moved on to more innovative footwear. Will its new products drive growth again?