The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Ralph Lauren Corp forecast full-year sales below analysts’ estimates on Thursday, anticipating a further hit from store closures in parts of Europe and Japan due to Covid-19 curbs, even as demand rebounds in China and the United States.
The retailer, popular for its Polo shirts, said it expects fiscal 2022 revenue on a constant currency basis to increase about 20 percent to 25 percent. Analysts were expecting a 31.1 percent rise.
Shares of the company were down 3 percent before the bell.
Net revenue rose to $1.29 billion in the fourth quarter from $1.27 billion a year earlier. Analysts on average had expected revenue of $1.21 billion, according to Refinitiv IBES data.
The company reported a net loss of $74.1 million, or $1.01 per share, compared with a loss of $249.0 million, or $3.38 per share, a year earlier.
Reporting by Mehr Bedi and Nivedita Balu in Bengaluru; Editing by Sriraj Kalluvila
The company, which has come under fire for allegedly ripping off emerging designers’ work, has partnered with thousands of creatives through its SheinX programme. BoF spoke with participants about what it’s really like to work with the fast-fashion giant.
The brand’s quirky running sneakers are no longer a novelty as rivals like Nike, Adidas and On launch similar styles. Yet sales continue to soar as consumers embrace its winning formula of comfort, versatility and unconventional looks.
As digital advertising costs climb, fashion brands are embracing events like in-store happy hours, trunk shows and parties in various formats to generate brand awareness and drive sales.
The activewear brand’s revenue rose 24 percent year-over-year to $2 billion, reflecting growth driven by China, a successful loyalty programme and new categories