The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The viral UK series, which sees contestants placed in a villa with the aim of finding a partner, announced a deal with the second-hand online retailer that will give the show’s stars access to a shared wardrobe of pre-worn items during the show’s upcoming season.
In recent years, Love Island has faced a backlash regarding its relationship with fast fashion due to its avid following among younger consumers.
The series had previous fashion partnerships with retailers like I Saw It First and Missguided, which provided outfits for the contestants on the show.
“We believe that by joining forces with this incredibly influential programme, we’ll inspire the nation to think differently and make more conscious choices when it comes to their wardrobes,” said Eve Williams, Ebay’s chief marketing officer, in a statement on Thursday.
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Can Lightning Strike Twice with Love Island’s New Fashion Partner?
The reality TV show has coupled up with a new fashion partner, I Saw It First. But will the marketing formula that worked so well last year continue to deliver results?
Krishna Nikhil has stepped down for family reasons after just over 18 months at the helm of eco-innovation brand, the company said.
The luggage and lifestyle brand is expanding its product and marketing strategies while launching collaborations and pop-up stores as its founder, Shay Mitchell, eyes expansion and profitability after five years in business. BoF learns more.
Richemont, owner of jeweller Cartier, said on Wednesday it would not inject any cash into online luxury retailer Farfetch, following a report that the latter was exploring going private.
Consumer spending over Thanksgiving Weekend may have exceeded expectations, but shoppers may be stretching their wallets too thin, analysts say.