The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The viral UK series, which sees contestants placed in a villa with the aim of finding a partner, announced a deal with the second-hand online retailer that will give the show’s stars access to a shared wardrobe of pre-worn items during the show’s upcoming season.
In recent years, Love Island has faced a backlash regarding its relationship with fast fashion due to its avid following among younger consumers.
The series had previous fashion partnerships with retailers like I Saw It First and Missguided, which provided outfits for the contestants on the show.
“We believe that by joining forces with this incredibly influential programme, we’ll inspire the nation to think differently and make more conscious choices when it comes to their wardrobes,” said Eve Williams, Ebay’s chief marketing officer, in a statement on Thursday.
Learn more:
Can Lightning Strike Twice with Love Island’s New Fashion Partner?
The reality TV show has coupled up with a new fashion partner, I Saw It First. But will the marketing formula that worked so well last year continue to deliver results?
BoF Careers provides essential sector insights for fashion professionals in retail this month, to help you decode fashion’s retail landscape.
Aviator Nation’s pricey sweatpants and cashmeres had a cult following before they were swept up in the “dopamine dressing” phenomenon. Now, founder Paige Mycoskie – still the brand’s only shareholder – is ready to see just how big her vision for California surfer cool can get.
Small stores can remain competitive by scaling their private labels, testing new store concepts, and offering brands consumers can’t find on Farfetch or in Selfridges.
Investing in a VIP resale platform is another play from the e-commerce pioneer to win over luxury buyers and sellers.