The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The viral UK series, which sees contestants placed in a villa with the aim of finding a partner, announced a deal with the second-hand online retailer that will give the show’s stars access to a shared wardrobe of pre-worn items during the show’s upcoming season.
In recent years, Love Island has faced a backlash regarding its relationship with fast fashion due to its avid following among younger consumers.
The series had previous fashion partnerships with retailers like I Saw It First and Missguided, which provided outfits for the contestants on the show.
“We believe that by joining forces with this incredibly influential programme, we’ll inspire the nation to think differently and make more conscious choices when it comes to their wardrobes,” said Eve Williams, Ebay’s chief marketing officer, in a statement on Thursday.
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Can Lightning Strike Twice with Love Island’s New Fashion Partner?
The reality TV show has coupled up with a new fashion partner, I Saw It First. But will the marketing formula that worked so well last year continue to deliver results?
The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.
Nordstrom, Tod’s and L’Occitane are all pushing for privatisation. Ultimately, their fate will not be determined by whether they are under the scrutiny of public investors.
The company is in talks with potential investors after filing for insolvency in Europe and closing its US stores. Insiders say efforts to restore the brand to its 1980s heyday clashed with its owners’ desire to quickly juice sales in order to attract a buyer.
The humble trainer, once the reserve of football fans, Britpop kids and the odd skateboarder, has become as ubiquitous as battered Converse All Stars in the 00s indie sleaze years.