The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Report: Missguided Enters Administration

Rachel Deeley

30 May 2022

The ultra-fast fashion brand has appointed advisory firm Teneo after failing to secure a rescue bid, according to media reports. Missguided and Teneo did not immediately respond to requests for comment.

The news follows reports late last week that Missguided, which has struggled to turn a profit in recent years amid tightening competition in the online fast fashion space, was on the brink of collapse.

Learn more:

Missguided Founder Nitin Passi Steps Down as Company Explores Strategic Options

The UK fast fashion retailer also announced 63 job cuts as part of its restructuring efforts, tapping London-based advisory firm Teneo to “find a strategic partner with the infrastructure and platform” to aid the company’s turnaround, it said.

In This Article

Topics

Retail

Organisations

Missguided

US Sues to Block $8.5 Billion Union of Coach, Michael Kors

Antitrust enforcers said Tapestry’s acquisition of Capri would raise prices on handbags and accessories in the affordable luxury sector, harming consumers.

Op-Ed | How Long Can Adidas Surf the ‘Terrace’ Trend?

As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.

How Rent the Runway Came Back From the Brink

The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.

For Struggling Public Companies, Going Private Is No Panacea

Nordstrom, Tod’s and L’Occitane are all pushing for privatisation. Ultimately, their fate will not be determined by whether they are under the scrutiny of public investors.