The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The streetwear juggernaut is set to open its latest store in Chicago as part of a careful rollout under owner VF Corp, which acquired the label for $2.1 billion in late 2020. The deal cemented Supreme’s position in the fashion mainstream, but raised questions about whether the label could maintain the ‘cred’ that made it so valuable while continuing to expand. Last week, Supreme announced its long-anticipated entry into China via Dover Street Market’s new Beijing store.
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Supreme Appoints Tremaine Emory Creative Director
The Denim Tears founder is the streetwear juggernaut’s first major creative appointment since it was acquired by VF Corp for $2.1 billion in late 2020. Emory will work closely with Supreme founder James Jebbia, who will continue to oversee all aspects of the business.
Small stores can remain competitive by scaling their private labels, testing new store concepts, and offering brands consumers can’t find on Farfetch or in Selfridges.
Investing in a VIP resale platform is another play from the e-commerce pioneer to win over luxury buyers and sellers.
The Montreal-based e-commerce retailer laid off 138 employees last week, or 7 percent of its total workforce.
The fast-fashion retailer has seen sales decline in six of the last seven months, as the novelty of its endless selection of trendy, ultra-cheap clothes wears off.