default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Supreme Opening Chicago Store

Supreme Store in Chicago.
Supreme opens Chicago store. (Supreme)

The streetwear juggernaut is set to open its latest store in Chicago as part of a careful rollout under owner VF Corp, which acquired the label for $2.1 billion in late 2020. The deal cemented Supreme’s position in the fashion mainstream, but raised questions about whether the label could maintain the ‘cred’ that made it so valuable while continuing to expand. Last week, Supreme announced its long-anticipated entry into China via Dover Street Market’s new Beijing store.

Learn more:

Supreme Appoints Tremaine Emory Creative Director

The Denim Tears founder is the streetwear juggernaut’s first major creative appointment since it was acquired by VF Corp for $2.1 billion in late 2020. Emory will work closely with Supreme founder James Jebbia, who will continue to oversee all aspects of the business.

© 2023 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The luggage and lifestyle brand is expanding its product and marketing strategies while launching collaborations and pop-up stores as its founder, Shay Mitchell, eyes expansion and profitability after five years in business. BoF learns more.


Richemont, owner of jeweller Cartier, said on Wednesday it would not inject any cash into online luxury retailer Farfetch, following a report that the latter was exploring going private.



A small but growing online fashion community is practising a more critical form of consumption, marrying the quiet luxury trend with a desire for value and environmentally responsible products.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
Voices 2023 Live
© 2023 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
Voices 2023 Live