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Target Will Collaborate with Christopher John Rogers and Other Designers

Target's designer dress collection.
Courtesy. (Hand-out)

The big box retailer announced Monday a new collection of dresses featuring three designer labels, including the London-based Rixo; Alexis, a contemporary brand known for feminine dresses; and Christopher John Rogers, recipient of 2019 Council of Fashion Designers of America/Vogue Fashion Fund prize.

Products in the line will hit stores and online later this spring, Target said Monday, Apr. 19, and will range $40 to $60 in price. Sizes include XXS to 4X.

In 2019, apparel and accessories accounted for 19 percent of Target’s total sales, or about $14.6 billion. The retailer has likely gained even more share in the category in 2020 as specialty stores were forced to close during parts of the pandemic while Target was able to remain open as an essential retailer.

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