The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The big box retailer announced Monday a new collection of dresses featuring three designer labels, including the London-based Rixo; Alexis, a contemporary brand known for feminine dresses; and Christopher John Rogers, recipient of 2019 Council of Fashion Designers of America/Vogue Fashion Fund prize.
Products in the line will hit stores and online later this spring, Target said Monday, Apr. 19, and will range $40 to $60 in price. Sizes include XXS to 4X.
In 2019, apparel and accessories accounted for 19 percent of Target’s total sales, or about $14.6 billion. The retailer has likely gained even more share in the category in 2020 as specialty stores were forced to close during parts of the pandemic while Target was able to remain open as an essential retailer.
As digital advertising costs climb, fashion brands are embracing events like in-store happy hours, trunk shows and parties in various formats to generate brand awareness and drive sales.
The activewear brand’s revenue rose 24 percent year-over-year to $2 billion, reflecting growth driven by China, a successful loyalty programme and new categories
In a post-Covid retail landscape where consumers are seduced by the convenience of e-commerce, brands are introducing technology in store in an attempt to replicate that ease.
A potential US debt default threatens to spoil a surprisingly strong run by major retailers, which are seeing resilient consumer spending.