The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Last year was the worst year on record for non-food retail sales growth, a new report from the British Retail Consortium (BRC) has found. In-store sales were down 24 percent from 2019, while footfall fell 40 percent, according to the trade body.
Government action will be essential to the sector’s recovery, the BRC said. The body is calling for extensions on business rates relief and debt enforcement suspensions on rent payments. It’s also demanding retailers have easier access to government grants and support funds.
For its latest apparel collection, the brand will cap prices on items the faster they sell. The idea is to make fashion more accessible — and future inventory easier to plan.
Vying for attention from increasingly sophisticated consumers impacted by the downturn, fashion brands and retailers need to deliver exceptional in-store experiences. To discover how store interior design is innovating to increase sales and community engagement, BoF sits down with Invisible Collection co-founder Isabelle Dubern-Mallevays.
Nike and On are dominating the sneaker category today thanks to their focus on performance-driven products and discipline in their direct channels.
For 15 years, the canvas sneaker giant rode a wave of teen demand for its classic styles, only to find itself on the outs when customers moved on to more innovative footwear. Will its new products drive growth again?