The Business of Fashion

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Zappos Partners with M.M.LaFleur on DTC Shop

Chantal Fernandez

06 April 2021

The Amazon-owned footwear wholesale site debuted a landing page for women’s workwear label M.M.LaFleur as part of a push to offer more direct-to-consumer labels and apparel on its site during a challenging time for footwear sales. Research firm NPD Group reported fashion footwear sales declined by 25 percent in the first quarter of last year and was among the hardest hit categories of the pandemic.

The tie-up also saw Zappos donate $25,000 to women’s job training charity Dress for Success, according to Glossy.

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