Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Zara Owner Inditex Sales Rebound to Top Pre-Pandemic Levels

Zara owner Inditex has halted trading in Russia, closing its 502 shops and stopping online sales.
Zara owner Inditex has halted trading in Russia, closing its 502 shops and stopping online sales. (Shutterstock)

Fashion brand Zara owner Inditex rebounded with an €850 million second-quarter profit on Wednesday as sales topped pre-pandemic levels, outshining Swedish rival H&M.

The world’s biggest fashion retailer’s sales bounced back and slightly surpassed the level seen before the pandemic as most stores reopened and people rushed to renew their wardrobe after store closures imposed to curb the spread of the virus.

The Spanish company’s second-quarter net profit was higher than the €214 million ($181.14 million) booked in the same period in 2020 and 4 percent higher than the profit in 2019.

Swedish rival H&M, the world’s second-biggest fashion retailer, on Wednesday said sales grew less than expected from a year ago in the three months through August, and remained lodged below pre-pandemic levels.

ADVERTISEMENT

Although fashion retailers are recovering from the impact of the pandemic, the recent spread of the Delta variant of the coronavirus means some restrictions have been reintroduced, while many industries face supply problems due to a shipping container shortage and other bottlenecks.

Inditex said sales accelerated in the May-July period to €6.99 billion, 7 percent higher than in the same period in 2019, as shoppers started buying clothes again for summer social events to enjoy their new freedoms made possible by vaccination campaigns.

The sales during the second quarter were in line with the €7.02 billion expected by analysts polled by Refinitiv.

Inditex said shop and online sales at constant exchange rates between August and the first week of September were 22 percent higher than a year ago and 9 percent higher than in the same period of 2019.

Analysts said consumers have shifted their spending recently to focus on fashion workwear as big cities slowly return to normality and most lockdowns are lifted, a trend which is benefiting large fashion retailers such as the Inditex brands.

During the pandemic, Inditex strengthened its digital retail platform and shut its smaller outlets worldwide in favour of expanding flagship stores able to function as mini distribution hubs.

Inditex said 99 percent of all of its stores have reopened and is currently operating 6,654 stores worldwide compared with 7,337 stores a year ago.

Inditex online sales rose 36 percent in the first half compared with the same period in 2020, when restrictions on mobility in key markets including Britain, Germany and France forced shoppers to buy from home.

ADVERTISEMENT

The company expects online sales to exceed 25 percent of total sales this year and will launch a men’s sports collection under the name Zara Athleticz at the end of September.

Earnings before interest, tax, depreciation and amortisation (EBITDA) increased 109 percent to 3.1 billion euros, closed to the 3.4 billion reported in 2019.

By Corina Pons; editors: Inti Landauro, Keith Weir and Jane Merriman.

Learn more:

H&M Lags Zara-Owner Inditex in Race to Regain Lost Sales

When the fast fashion giants announce quarterly sales on Wednesday, Inditex is seen back to pre-pandemic levels, while H&M still has some way to go.

In This Article
Topics

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Chronicle the ‘Retail Apocalypse’ and emerging retail models, including DTC brands.

How Rent the Runway Came Back From the Brink

The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.


Why Esprit’s Ambitious Rebrand Fell Short

The company is in talks with potential investors after filing for insolvency in Europe and closing its US stores. Insiders say efforts to restore the brand to its 1980s heyday clashed with its owners’ desire to quickly juice sales in order to attract a buyer.


How Adidas Sambas Took Over the World

The humble trainer, once the reserve of football fans, Britpop kids and the odd skateboarder, has become as ubiquitous as battered Converse All Stars in the 00s indie sleaze years.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024