The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Animal rights advocacy group The Humane Society cited a March 25 report released by parent company Kering noting that, in addition to Gucci, which has been fur-free since 2018, these two houses are also refraining from using fur.
Balenciaga creative director Demna Gvasalia has not used real fur since the very early days of his tenure. According to The Humane Society, Saint Laurent and Brioni are the only Kering brands that have not yet announced fur-free policies.
Alexander McQueen and Balenciaga are among a slew of luxury brands to phase out fur, joining the likes of Prada, Versace, Burberry and Chanel. The move comes as consumers demand more sustainable or cruelty-free alternatives to traditional animal products — including exotic skins, fur, and even leather.
After four decades of emotionally-charged campaigns, Peta founder Ingrid Newkirk can all-but declare victory in the war on fur. Taking on more widely-used animal-based materials will be harder, however.
The EU parliament has backed recommendations to toughen proposed measures to tackle the excessive production and consumption of fashion.
The next two years will be a critical test of whether the industry can translate pockets of progress into real change.
With 100 tons of clothing from the West discarded every day in Accra, ‘fast fashion’ brands must be forced to help pay for the choking textile waste they create, environmentalists say.