The outerwear brand known for its puffy jackets with fur-trimmed hoods said Thursday it will end the use of fur in all its products by late 2022.

The company is the latest in a growing list of major brands to drop the material, amid pressure from animal-rights campaign groups and some consumers. In March, Kering-owned brands Alexander McQueen and Balenciaga confirmed they are also phasing out of the material.

Canada Goose said  it will take a phased approach to going fur free, ending the purchase of fur by the end of 2021 and ceasing to manufacture any products containing it by the end of 2022.