Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

New Non-Profit Aims to Preserve American Craft

Gigi Burris O’Hara’s New York-based Closely Crafted will promote craft across the US.
Accessories designer and milliner Gigi Burris O'Hara, who is launching Closely Crafted, making a hat.
Gigi Burris O'Hara launches Closely Crafted. (Sophie Sahara)

The organisation, helmed by accessories designer and milliner Gigi Burris O’Hara, will take aim at preserving craft in American fashion by educating consumers about the importance and quality of American artisans, drumming up interest in American brands, backing training and apprenticeship programs and prompting conversations about craft with its designer network. Burris O’Hara developed the idea for Closely Crafted in response to factory closures she witnessed during the pandemic, which included one of her partners — a 30-year-old Bantam leather factory.

”Our aim is to inspire the next generation of creators to pursue a path towards skilled craftsmanship, and to sustain the industry of local production in a way that fosters job stability,” said Burris O’Hara.

The organisation’s board and advisors include Julie Gilhart of Tomorrow Group, Public School co-founder Maxwell Osborne, Markarian designer Alexandra O’Neill and congresswoman Carolyn Maloney. Though based in New York, the organisation will promote craft across the US, and highlighted Texas’ legacy boot-making community as a space for potential support.

As part of the launch, designer Jonathan Cohen drew a new illustration as part of his “Flower Shop” series that will be auctioned with a portion of sales donated to Closely Crafted. The non-profit also plans to partner with independent retailers, beginning with The Webster, which will promote American brands on social media on July 4.

ADVERTISEMENT

Learn more:

America Needs to Rethink Its Role in Fashion

The most interesting businesses and brands coming out of the US have little to do with the traditional system.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Sustainability
How fashion can do better for people and the planet.

Are H&M and Zara Harming Forests in Brazil?

Cotton linked to environmental and human rights abuses in Brazil is leaking into the supply chains of major fashion brands, a new investigation has found, prompting Zara-owner Inditex to send a scathing rebuke to the industry’s biggest sustainable cotton certifier.


Is April Still the Greenwashiest Month?

Over the last few years, the run-up to Earth Day has become a marketing frenzy. But a crackdown on greenwashing may be changing the way brands approach their communications strategies.


Brands Struggle to Get Sustainability Marketing Right

This week, Sephora announced plans to double down on ‘green’ and ‘clean’ product labels, leaning into an increasingly risky marketing tactic even as a greenwashing crackdown has prompted other brands to pull back.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024