The environmental activist group took to the luxury department store Tuesday amid wider climate change protests across central London. Four protestors doused themselves in oil and glued themselves to the retailer’s entrance, according to commentary on a livestream of the event posted to Extinction Rebellion UK’s Facebook page.
Speakers at the protest say Selfridges was selected due to its owner the Weston family’s ties to European fast fashion giant Primark, as well as the department store’s stocking of brands that rely heavily on synthetic, oil-based fibres.
“It’s time to end fossil fashion. It’s so last season, it’s so last decade,” said George Harding-Rolls, corporate campaigner at environmental foundation Changing Markets, during a speech at the event.
Selfridges has been contacted for comment.
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