The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The luxury giant will support a series of initiatives focused on developing more climate-friendly luxury design, including a scholarship programme, a new course on regenerative design and funding for research and development. The five-year programme builds on LVMH’s existing partnership and scholarship fund with the prestigious fashion school, which started in 2011 to promote sustainable development and innovation in the luxury industry.
The programme will have a particular focus on biodiversity and regenerative materials, through open innovation challenges and prizes awarded to top student projects in the field.
The news comes at a time of growing industry-wide interest in the issues, as fashion players look to redress and improve their contributions to the climate crisis at the raw materials stage. Touted as a way to offset carbon emissions and replenish the natural resources extracted during the farming process, regenerative agriculture helps restore soil health and biodiversity, allowing more carbon to be sequestered into the ground and vegetation. LVMH recently announced new commitments to biodiversity and regenerative agriculture programmes, with the aim of restoring 5 million hectares of natural habitat by 2030.
The industry needs to ditch its reliance on fossil-fuel-based materials like polyester in order to meet climate targets, according to a new report from Textile Exchange.
Cotton linked to environmental and human rights abuses in Brazil is leaking into the supply chains of major fashion brands, a new investigation has found, prompting Zara-owner Inditex to send a scathing rebuke to the industry’s biggest sustainable cotton certifier.
Over the last few years, the run-up to Earth Day has become a marketing frenzy. But a crackdown on greenwashing may be changing the way brands approach their communications strategies.
This week, Sephora announced plans to double down on ‘green’ and ‘clean’ product labels, leaning into an increasingly risky marketing tactic even as a greenwashing crackdown has prompted other brands to pull back.