The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Ecovative, which creates textiles and other products from the root structure of mushrooms known as mycelium, received funding from Viking Global Investors as well as existing investors Senator Investment Group, Trousdale Ventures and AiiM Partners. Ecovative said the funding, which brings total capital raised to $100 million, will be used to further research and development at its “Mycelium Foundry” and increase production capacity.
This investment comes at a time of increasing interest in sustainable leather alternatives — particularly mycelium — across the industry. Earlier this month, it was revealed that Hermès exclusively partnered with mycelium start-up MycoWorks, which had secured $45 million in Series B funding last year. Stella McCartney also announced the launch of products containing Mylo, a mycelium material developed by Bolt Threads, with other “Mylo Consortium” members including Adidas, Lululemon and Kering expected to follow suit this year.
The industry needs to ditch its reliance on fossil-fuel-based materials like polyester in order to meet climate targets, according to a new report from Textile Exchange.
Cotton linked to environmental and human rights abuses in Brazil is leaking into the supply chains of major fashion brands, a new investigation has found, prompting Zara-owner Inditex to send a scathing rebuke to the industry’s biggest sustainable cotton certifier.
Over the last few years, the run-up to Earth Day has become a marketing frenzy. But a crackdown on greenwashing may be changing the way brands approach their communications strategies.
This week, Sephora announced plans to double down on ‘green’ and ‘clean’ product labels, leaning into an increasingly risky marketing tactic even as a greenwashing crackdown has prompted other brands to pull back.